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A Bridge between China and the Rest of the World



What: Myth Busting Modern China – a discussion contrasting myths and realities in China’s new era and beyond, led by Scott Kronick and Christopher Gragg of Ogilvy China


When: Tuesday, June 19, 7:30pm- 9pm


Where: Temple of Heaven Room, 9th Floor, Huali Tower, 58 Jinbao Jie


How much: RASBJ Members RMB 50, others RMB 100


RSVP: Spaces are still available as of Monday evening. If you wish to attend, you may simply show up and pay at the door, so long as there are seats. No need to RSVP


More about the event: China’s growth over the last 40 years may be the defining development of the century. China’s growing consumer class is providing new opportunities for brands and consumers as its expanding global influence is presenting new challenges for governments and brands alike. We pause to consider what the new era will mean from all angles – markets, consumers, political powers and technologists. What are the aspirations of China and its citizens? What long-held stereotypes are fast-reaching their use-by date? What new misperceptions are creating incomplete narratives about China’s future? Two speakers from one of Beijing's top public relations and strategic communications firms will talk about China’s evolution and why we sometimes still get it so wrong. 


More about the speakers:


Scott Kronick is Chief Executive of Ogilvy PR & Influence, Asia

Scott Kronick is one of the two founding members of Ogilvy PR in China and plays an instrumental role in the leadership and management of the China operation. He has lived and worked in China for over 30 years. In addition to consulting many of the world’s most respected brands on their China communications strategies, Scott counsels Chinese companies in their endeavors to develop global brands. He also works with various Chinese officials on their communications skills.


Christopher Gragg has worked at Ogilvy in China for 7 years. As a Director in the firm’s Public Affairs practice, he specialises in advising foreign companies on how to engage and communicate with Chinese government stakeholders. He also leads the firm’s location branding work, helping Chinese government clients market themselves overseas.


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